Sprint Business Cards
OVERVIEW
On the face of this project, it’s just a simple business card for a local Sprint dealer. But the new national Sprint marketing campaign set a whole new design standard for the brand. This client wanted to create a business card that was consistent with the forward-thinking, very contemporary look and feel of the new campaign yet still incorporate all the other products he handles. Without altering the logo of this respected national brand, Boss brought in elements from the campaign such as the glowing light effect, font treatments and color schemes. By integrating these elements into the overall design, the client got a custom designed, high-quality printed business card that links into the national campaign yet is unique to his retail outlet.